Larry Swedroe is principal and director of research for both Buckingham Asset Management, LLC, a Registered Investment Advisor firm in St. Louis, Mo, and


BAM Advisor Services

, LLC, a service provider to investment advisors across the country, most of whom are affiliated with CPA firms. BAM Advisor Services currently has 130 participating firms. Buckingham currently has $3.5 Billion in assets under management, while the BAM network of advisors has an additional $10.9 Billion in AUM.

Swedroe was among the first authors to publish a book that explained passive investing in layman’s terms — The Only Guide to a Winning Investment Strategy You’ll Ever Need. He has since authored or co-authored 10 more books including 2011’s

The Quest for Alpha

and most recently,

Investment Mistakes Even Smart Investors Make and How to Avoid Them

.

Seeking Alpha’s Jonathan Liss recently caught up with Swedroe to discuss a handful of the 77 common

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